Global streamer Deezer has updated its app with a new look and logo designed to 'highlight the brand’s human and local identity.' The Deezer app has also been revamped to have less text. Broadcast media should also take note of how the Deezer-Triton partnership “aims to deliver even more value to brands looking to advertise on the streaming service.” Key to this, the companies note, is the fact that Deezer’s audio advertising is non-skippable and will play only one unique audio ad per break. Deezer Premium: The services via streaming are already consolidated in the market, being a great way to watch movies and series, play and listen to music and podcasts.There are hundreds of options, with increasingly diverse catalogs that bring together all audiences. The music streams arrive bringing more practicality to listen to a quality sound, to follow the releases, to find old songs, to. Deezer For Artists Follow New articles New articles and comments. Change your Analytics by Deezer password; Analytics by Deezer: Artists.
Deezer, Triton Team For Mobile Programmatic Audio Ads
The ad sales house of a popular global music streaming service has launch mobile programmatic audio advertising for its free users through a new partnership with a top technology and services provider now owned by The E.W. Scripps Co. that is working with radio stations across North America.
It’s a partnership that sends another message to over-the-air radio broadcasters that programmatic matters to advertisers and CMOs.
Deezer’s Deezer Brand Solutions on Wednesday revealed it has inked a new partnership with Triton Digital, one the companies believe “will significantly improve advertising efficiency and will bring more value for both brands and its non-paying users.”
Specifically, audio buyers, they say, “can effortlessly establish real-time deals from Deezer’s digital audio inventory.”
The deal is global in nature: Deezer is releasing its audio mobile inventory in Argentina, Australia, Belgium, Brazil, Canada, Chile, Colombia, France, Germany, Guatemala, Ireland, Italy, Mexico, Netherlands, Russia, South Africa, Spain, Switzerland, United Kingdom, the U.S. and Uruguay using Triton’s audio SSP, Yield-Op.
Broadcast media should also take note of how the Deezer-Triton partnership “aims to deliver even more value to brands looking to advertise on the streaming service.” Key to this, the companies note, is the fact that Deezer’s audio advertising is non-skippable and will play only one unique audio ad per break.
“This guarantees increased brand visibility, without heavily disrupting the user experience,” the companies note. “In addition, Deezer’s first-party data guarantees high quality targeting and ensures a high degree of impressions delivered to the most relevant audience.”
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Deezer launches ‘sponsored editorial playlists’ for advertisers
Deezer Brand Solutions, the ad-sales house of music streaming service Deezer, has introduced sponsored editorial playlists, a new advertising solution for brands worldwide. For the first time, advertisers can ‘take over’ Deezer’s editorial playlists to get closer to millions of Free subscribers.
Brands can choose to exclusively sponsor any of Deezer’s popular, curated editorial playlists that fit their offering and target audience. The chosen playlist will feature a large image of the company across the header, along with a link to their website and dedicated audio adverts.
“The ability to sponsor our curated editorial playlists opens up new opportunities for brands to connect to relevant and engaged audiences. Deezer’s playlists are curated by our expert editors and the sponsorship option provides brands with the opportunity to stay close to the music with complementary visual and audio ads. Bose download mac. We are already working with brands in France, Turkey and Egypt, and look forward to offering this solution to more companies around the world.” said Emilie Proyart, VP of Advertising Sales at Deezer.
Sponsored playlists are available now worldwide, with headphone brand Marshall currently sponsoring ‘Poptop’, and ‘Pop all stars’, two of Deezer’s biggest pop playlists in France. Click here for information on how to get involved.
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